A press release is an announcement, not a sales guarantee. It gives you a polished, shareable introduction to your book and a starting point for conversations with journalists, reviewers, and podcast hosts.
Distribution can make that announcement available through news sites and media databases. Availability is different from earned editorial coverage: an editor still decides whether to cover your story.
Think of your release as one piece of a broader launch. Pair it with reader relationships, your author website, thoughtful outreach, and other marketing activities. Track relevant inquiries and engagement rather than assuming every distribution listing means a sale.
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